The Ingredients
We publish the complete ingredient breakdown for every product we make. This page explains what each ingredient is, what it does, and why it is in our formulas. Every ingredient listed here corresponds exactly to what is printed on the product label.
If an ingredient is in our formula, it is here. If it is not here, it is not in our formula.
BRIGHTENING ACTIVES
Alpha Arbutin
Found in: Alpha Arbutin 1% Serum
A stabilised, plant-derived form of arbutin that works by inhibiting tyrosinase — the enzyme that triggers melanin production in the skin. By blocking this enzyme, Alpha Arbutin reduces the formation of new dark spots and gradually fades existing pigmentation. It is one of the safest and most evidence-backed brightening actives in cosmetic dermatology, with a strong clinical record and none of the irritation associated with hydroquinone.
Glycolic Acid
Found in: Alpha Arbutin 1% Serum
An alpha hydroxy acid (AHA) derived from sugarcane with the smallest molecular size of all AHAs, allowing it to penetrate the skin surface effectively. It accelerates the shedding of dead skin cells, removes the dull outer layer, and significantly improves the efficacy of Alpha Arbutin by clearing the surface through which it works. Always use SPF 30+ in the morning when using this serum.
Niacinamide (Vitamin B3)
Found in: Salmon DNA PDRN Pink Collagen Cream
One of the most versatile and well-researched actives in skincare. At the concentration used in this formula At the concentration used in this formula, Niacinamide reduces, hyperpigmentation by inhibiting melanosome transfer to keratinocytes, strengthens the skin barrier by increasing ceramide synthesis, reduces redness and inflammation, minimises the appearance of pores, and helps regulate sebum. It is a stabilising multi-functional active in the cream.
Glutathione
Found in: Salmon DNA PDRN Pink Collagen Cream
A naturally occurring antioxidant tripeptide. Topically, Glutathione inhibits melanin synthesis and neutralises free radical damage, working synergistically with Niacinamide as a secondary brightening agent while providing broad antioxidant protection.
PDRN & BIOLOGICAL ACTIVES
Sodium DNA (PDRN — Polydeoxyribonucleotide)
Found in: Salmon DNA PDRN Pink Collagen Cream
Sodium DNA is the sodium salt form of Polydeoxyribonucleotide (PDRN), derived from salmon. It activates the A2A adenosine receptor pathway, which stimulates tissue regeneration, reduces inflammation, and supports cellular repair. PDRN has been used in medical aesthetics in injectable form for over two decades for wound healing and skin regeneration. In this cream, it is formulated for topical delivery to bring these regenerative benefits to the daily routine.
Salmon Egg Extract
Found in: Salmon DNA PDRN Pink Collagen Cream
Rich in growth factors, amino acids, and omega fatty acids. Supports skin barrier function, elasticity, and regeneration. Works synergistically with Sodium DNA to enhance the cream's regenerative profile.
Adenosine
Found in: Salmon DNA PDRN Pink Collagen Cream
A naturally occurring nucleoside with a strong clinical record. Promotes collagen synthesis, reduces the appearance of fine lines, and improves skin elasticity. Approved as a functional cosmetic active in multiple international markets.
PEPTIDE ACTIVES
Palmitoyl Tripeptide-1
Found in: Peptide Complex + HA Serum
A three-amino acid signal peptide that mimics the collagen breakdown fragments that naturally signal fibroblasts to produce new collagen and elastin. Measurably reduces fine line depth with consistent use over 4 to 8 weeks.
Palmitoyl Tetrapeptide-7
Found in: Peptide Complex + HA Serum
A four-amino acid peptide that suppresses inflammatory cytokines — the signalling molecules that accelerate skin ageing at the cellular level. Works in direct partnership with Tripeptide-1 to address both the structural and inflammatory drivers of visible ageing.
Palmitoyl Pentapeptide-4 (Matrixyl)
Found in: Salmon DNA PDRN Pink Collagen Cream
One of the most extensively studied cosmetic peptides. Stimulates the synthesis of collagen types I, III, and IV, as well as fibronectin. Improves skin density and reduces wrinkle depth with consistent use.
Palmitoyl Hexapeptide-12
Found in: Salmon DNA PDRN Pink Collagen Cream
A six-amino acid peptide that activates skin stem cells, promoting cellular renewal and improving firmness. Complements the collagen-stimulating action of the other peptides in the formula.
Acetyl Hexapeptide-8 (Argireline)
Found in: Salmon DNA PDRN Pink Collagen Cream
Works by relaxing the repeated facial muscle contractions that deepen expression lines over time. Consistent use produces measurable softening of dynamic lines.
Copper Tripeptide-1 (GHK-Cu)
Found in: Salmon DNA PDRN Pink Collagen Cream
One of the most powerful naturally occurring peptides in human biology. Promotes wound healing, stimulates collagen and elastin synthesis, acts as an antioxidant, and supports skin vitality through improved microcirculation.
HYALURONIC ACID COMPLEX
The Salmon DNA PDRN Pink Collagen Cream contains six distinct forms of Hyaluronic Acid, each with a different molecular weight, hydrating at a different depth of the skin simultaneously.
Sodium Hyaluronate
Found in: Alpha Arbutin 1% Serum, Peptide Complex + HA Serum, Salmon DNA PDRN Pink Collagen Cream
The sodium salt form of Hyaluronic Acid with a small molecular weight allowing penetration beyond the skin surface. Present in all three products as the core hydration active.
Hydroxypropyltrimonium Hyaluronate
Found in: Salmon DNA PDRN Pink Collagen Cream
A cationically modified form of HA that binds strongly to the skin surface, providing superior film formation and long-lasting surface hydration compared to standard HA.
Hydrolyzed Hyaluronic Acid
Found in: Salmon DNA PDRN Pink Collagen Cream
HA broken into the smallest possible fragments, allowing the deepest dermal penetration of the HA family. Works at the dermal level to hydrate from within.
Sodium Acetylated Hyaluronate
Found in: Salmon DNA PDRN Pink Collagen Cream
An acetylated form of HA with superior skin adhesion and moisture retention. Remains on the skin longer than standard HA, providing sustained hydration throughout the day.
Sodium Hyaluronate Crosspolymer
Found in: Salmon DNA PDRN Pink Collagen Cream
A cross-linked form of HA that creates a sustained moisture reservoir at the skin surface. Its network structure keeps it in place longer than standard HA forms.
Potassium Hyaluronate
Found in: Salmon DNA PDRN Pink Collagen Cream
The potassium salt form of HA, functioning as a humectant and surface conditioner. Contributes to the overall multi-layer hydration system of the formula.
Hydrolyzed Sodium Hyaluronate
Found in: Salmon DNA PDRN Pink Collagen Cream
Ultra-low molecular weight HA that penetrates the deepest of all HA forms, supporting long-term moisture retention in the skin matrix.
BARRIER & SKIN-IDENTICAL INGREDIENTS
Ceramide NP
Found in: Salmon DNA PDRN Pink Collagen Cream
Ceramides are the primary lipid component of the skin barrier — they make up approximately 50% of the stratum corneum's lipid matrix. Ceramide NP directly replenishes the skin's natural ceramide levels, repairing barrier integrity, reducing transepidermal water loss, and protecting against environmental stressors. Its presence makes this cream suitable for compromised and sensitive skin.
Hydrogenated Lecithin
Found in: Salmon DNA PDRN Pink Collagen Cream
A phospholipid structurally identical to the lipids found in human skin cell membranes. Enhances penetration of active ingredients, reinforces the skin barrier, and provides deep conditioning.
Hydrolyzed Collagen Extract
Found in: Salmon DNA PDRN Pink Collagen Cream
Collagen broken into smaller peptide fragments for improved skin penetration. Supports the extracellular matrix, improves elasticity, and provides sustained hydration capacity.
Moringa Oleifera Seed Oil
Found in: Salmon DNA PDRN Pink Collagen Cream
Cold-pressed oil with a high oleic acid content and strong antioxidant profile. Nourishes the skin, improves barrier function, and provides anti-inflammatory support.
ANTIOXIDANTS & VITAMINS
Cyanocobalamin (Vitamin B12)
Found in: Salmon DNA PDRN Pink Collagen Cream
A stabilised form of Vitamin B12 with anti-inflammatory and antioxidant properties. Supports skin barrier recovery and reduces redness, contributing to the cream's calming profile.
Thioctic Acid (Alpha-Lipoic Acid)
Found in: Salmon DNA PDRN Pink Collagen Cream
A powerful antioxidant that is both water and fat soluble, allowing it to work throughout all skin layers. Neutralises free radical damage, supports collagen synthesis, and has mild brightening effects.
Eclipta Prostrata Extract
Found in: Salmon DNA PDRN Pink Collagen Cream
A plant extract with documented antioxidant and anti-inflammatory properties. Supports skin repair and reduces oxidative stress.
Melia Azadirachta Leaf Extract (Neem)
Found in: Salmon DNA PDRN Pink Collagen Cream
Neem leaf extract with documented anti-inflammatory, antimicrobial, and antioxidant properties. Supports barrier health and helps calm reactive skin.
HYDRATION SUPPORTING INGREDIENTS
Glycerol (Glycerin)
Found in: Alpha Arbutin 1% Serum, Peptide Complex + HA Serum, Salmon DNA PDRN Pink Collagen Cream
One of the most studied and effective humectants in cosmetic science. Draws water into the skin, maintains moisture balance, and integrates with the skin's natural lipid structure. Present in all three Unlabelled formulas.
Propylene Glycol
Found in: Alpha Arbutin 1% Serum, Peptide Complex + HA Serum
Functions as both a humectant and penetration enhancer, helping carry actives deeper into the skin. Well-studied and considered safe at cosmetic concentrations.
Butylene Glycol
Found in: Peptide Complex + HA Serum, Salmon DNA PDRN Pink Collagen Cream
A lightweight conditioning agent and humectant. Improves the feel of the formula and aids in the delivery of other ingredients.
Methylpropanediol / Propanediol
Found in: Salmon DNA PDRN Pink Collagen Cream
Next-generation humectants, Propanediol is corn-derived. Provide hydration, improve formula texture, and act as mild penetration enhancers with a cleaner skin-feel profile than older glycols.
1,2-Hexanediol / Dipropylene Glycol / Glycereth-26
Found in: Salmon DNA PDRN Pink Collagen Cream
A trio of multifunctional humectants and conditioning solvents that contribute to the cream's hydration layering, spreadability, and moisture retention system.
FORMULATION & STABILITY INGREDIENTS
These ingredients have no direct active benefit on the skin. They are responsible for the texture, stability, and consistent performance of the formula.
Acrylic Acid Polymer (Carbomer)
Found in: Peptide Complex + HA Serum
Thickening agent that creates the serum's gel-like consistency and ensures even distribution of actives across the skin.
Polysorbate 20
Found in: Peptide Complex + HA Serum, Salmon DNA PDRN Pink Collagen Cream
An emulsifier that keeps oil-soluble and water-soluble ingredients evenly distributed, preventing formula separation and aiding even application.
Cetearyl Alcohol, Cetearyl Olivate, Sorbitan Olivate
Found in: Salmon DNA PDRN Pink Collagen Cream
An Ecocert-approved emulsifier system derived from olive oil. Creates a stable cream emulsion and provides a mild conditioning skin feel.
Ammonium Acryloyldimethyltaurate/VP Copolymer, Polyacrylate-13, Polyisobutene
Found in: Salmon DNA PDRN Pink Collagen Cream
A polymer-based thickener and emulsion stabiliser system that gives the cream its texture while maintaining formula stability.
Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Octyldodecanol
Found in: Salmon DNA PDRN Pink Collagen Cream
Lightweight emollients that provide the cream's smooth, non-greasy application feel and improve spreadability.
Glyceryl Stearate, Simethicone
Found in: Salmon DNA PDRN Pink Collagen Cream
Emulsifier and texture modifier working together to maintain the cream's consistency and ensure smooth, even application.
Hydrolyzed Sclerotium Gum
Found in: Salmon DNA PDRN Pink Collagen Cream
A natural polysaccharide with hydrating and film-forming properties. Improves skin feel and contributes to moisture retention.
Arginine
Found in: Salmon DNA PDRN Pink Collagen Cream
An amino acid used as a pH adjuster to bring the formula to skin-compatible pH levels. Also provides mild conditioning properties.
Disodium EDTA
Found in: Salmon DNA PDRN Pink Collagen Cream
A chelating agent that binds trace metals in the formula, preventing them from degrading active ingredients or destabilising the preservation system.
Caprylyl Glycol
Found in: Salmon DNA PDRN Pink Collagen Cream
A multifunctional ingredient that acts as both a skin conditioner and a contribution to the preservation system.
PRESERVATIVES
Water-based formulas require preservation. Without a proper system, products would support bacterial and fungal growth within days of opening. We use globally accepted, well-studied preservatives across our range.
Phenoxyethanol
Found in: Alpha Arbutin 1% Serum, Peptide Complex + HA Serum
One of the most widely used cosmetic preservatives globally. Effective against a broad spectrum of bacteria and fungi at low concentrations (0.5–1%). Approved by the EU Cosmetics Regulation, US FDA, and Pakistan DRAP.
Ethylhexylglycerine
Found in: Alpha Arbutin 1% Serum, Peptide Complex + HA Serum, Salmon DNA PDRN Pink Collagen Cream
A skin-conditioning agent that also enhances the efficacy of the preservation system, allowing individual preservatives to work at lower concentrations.
A NOTE ON OUR BASE INGREDIENT
All three formulas use Deionised Water or Water as their primary base — water purified to pharmaceutical manufacturing standards by removing all minerals and ions. This purity prevents contamination, ensures the stability of active ingredients, and is the correct foundation for any serious active formula.
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