About Unlabelled

Most skincare brands spend more on their packaging than their formulas. They hide ingredient concentrations behind proprietary blend names, pad products with fillers, and charge a premium for marketing you didn't ask for.

Unlabelled exists because we got tired of that.

We are a Pakistani skincare brand built on one principle: you deserve to know exactly what you are putting on your skin. Not a curated highlights reel. Not vague claims. The full picture — every active, every concentration, every reason it is there.

Our products

We are launching with one product. Not because we only have one — because this one deserves your full attention. The Salmon DNA PDRN Pink Collagen Cream is imported and formulated to clinical standards, built around biotechnology-grade PDRN that has been used in medical aesthetics for over two decades. Our Alpha Arbutin 1% Serum and Peptide Complex + HA Serum are coming soon. Join our list to be first.

What we believe

We believe science is more compelling than celebrity endorsements. We believe a formula should earn its price point through ingredient quality, not brand markup. We believe transparency is not a marketing strategy — it is a baseline standard that every skincare brand should be held to.

So we publish everything. Full INCI lists. Active concentrations. The mechanisms behind every ingredient we chose. If you want to understand what is in your skincare and why it works, you are in the right place.

No proprietary blends. No hidden fillers. No labels — just composition.

Find us on Instagram at @be_unlabelled or reach us at hello@beunlabelled.com